In the growing world of EV, users and providers are continually affected by friction. Starting with range anxiety for drivers and some businesses however a myriad of friction exists in the experience from mapping, multiple apps and much more.

James has vast experience in putting this puzzle together in multiple countries with major companies and Partners. He believes that the customer is the heart of successful infrastructure.

Payments in themselves are a solution, all too often provided in a generic manner not based on the user experience. Implemented to fit a purpose, fulfil a transaction.

Paythru sees payments as the glue to bringing all other experiences together. In the mobility space, this means meeting the users and the transition of mobility where it currently exists. Working in Partnership with likeminded global players like Flowbird, to truly realise Smart Cities by bringing Public, Fleet and much more together.

For James, this isn’t where EV starts and ends, but it is the gateway for providers to truly enable a frictionless experience.